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Better Homes and Gardens Real Estate – Brand of the Year!
BETTER HOMES AND GARDENS REAL ESTATE HONORED AS REAL ESTATE AGENCY BRAND OF THE YEAR
Dallas/Fort Worth, Texas, 06/04/2015 – Better Homes and Gardens Real Estate David Winans & Associates announced today that its national brand has been named “Real Estate Agency Brand of the Year” as part of the 2015 Harris Poll EquiTrend® Study, an annual brand equity tracker that measures and compares brand health among more than 1,400 brands across nearly 150 categories. As a leading lifestyle real estate company, Better Homes and Gardens Real Estate received the highest cumulative ranking within the real estate category based on consumers’ perception of its familiarity and quality as well as consumer consideration of brand interaction.
“We’re honored to be affiliated with a brand and franchise group that is focused on driving value to consumers,” said David Winans, President, Better Homes and Gardens Real Estate David Winans & Associates. “Being recognized as the ‘Real Estate Agency Brand of the Year’ means a lot to us and we’ll continue to work everyday to strengthen the brand.”
“We had the opportunity to build a brand based on core values and a service philosophy that we could make fundamental requirements of all companies that we welcome into our network,” said Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “Every business decision we make including who we affiliate with, how we present our training and tools to our brokers and affiliated real estate professionals, and how we convey our brand to consumers is grounded in exceeding people’s expectations. Seeing that consumers value what we stand for is the best recognition we can receive.”
Since launching in 2008, Better Homes and Gardens Real Estate has strategically grown to include approximately 9,300 affiliated professionals servicing the U.S. and Canada. In 2014 the brand launched the Friendliest Search in Real Estate℠ on BHGRE.com, which has been billed as the most comprehensive lifestyle and community data-based search experience fully integrated within the property search of a national website. Built upon a fully responsive platform designed for mobile-first usage, its purpose is to help consumers search for homes online based on the lifestyle requirements that drive their purchase decisions during the offline search.
To read more about the Harris Poll EquiTrend® Study, click here.