We’ve conducted another survey about the real estate consumer, this time in partnership with AREAA (Asian Real Estate Association of America).  Our goal was to learn more about the Chinese-American consumer and the effect that feng shui plays in their buying and selling decision.  As usual, we came away with a lot of high-value information that will help position our agents and clients for success when it comes to selling their home and buying a new one.  Some of our key findings are:

  • 96% of Chinese-Americans consider at least one of the major components of feng shui important when looking for a home
  • 90% said that feng shui principles can result in an increased resale value of a home
  • 81% of those surveyed said feng shui principles were in some way a factor in their most recent home buying decision
  • 53% of Chinese-American millennials live in a home that incorporates feng shui; a group that is growing and increasingly concerned with feng shui when considering a new home purchase

If you’d like to learn more about how to stage the Entryway, Kitchen, Bathrooms, and Bedrooms for a feng shui minded buyer download our Feng Shui Staging Guide.

To see all the results from our survey, download the complete results here: Feng Shui Survey Findings