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Feng Shui – Driving the purchase decision
We’ve conducted another survey about the real estate consumer, this time in partnership with AREAA (Asian Real Estate Association of America). Our goal was to learn more about the Chinese-American consumer and the effect that feng shui plays in their buying and selling decision. As usual, we came away with a lot of high-value information that will help position our agents and clients for success when it comes to selling their home and buying a new one. Some of our key findings are:
- 96% of Chinese-Americans consider at least one of the major components of feng shui important when looking for a home
- 90% said that feng shui principles can result in an increased resale value of a home
- 81% of those surveyed said feng shui principles were in some way a factor in their most recent home buying decision
- 53% of Chinese-American millennials live in a home that incorporates feng shui; a group that is growing and increasingly concerned with feng shui when considering a new home purchase
If you’d like to learn more about how to stage the Entryway, Kitchen, Bathrooms, and Bedrooms for a feng shui minded buyer download our Feng Shui Staging Guide.
To see all the results from our survey, download the complete results here: Feng Shui Survey Findings
SURVEY DEMOGRAPHIC INFORMATION