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How you can “Be Better”

November 30 2012

As a world-class brand, we at Better Homes and Gardens® Real Estate strive to be an industry leader by providing our network of over 7500 real estate professionals with the innovative tools necessary to not just succeed, but thrive by gaining the competitive edge within their prospective market.

It is with these thoughts in mind that we announce the launch of our revolutionary marketing and advertising campaign, “Be Better.”  The “Be Better” campaign is designed to offer real estate professionals outside of the network a glimpse into what makes Better Homes and Gardens® Real Estate a better place to call home.

Our Core Values

From inception, the Better Homes and Gardens® Real Estate brand has been built around key policies that define our beliefs and act as guiding principles that steer us toward success.

The core values unique to Better Homes and Gardens® Real Estate are a set of written rules that we each live by daily, whether at work or play.


  • Passion:  To stimulate energy to a higher level of inspiration
  • Authenticity: Being actually and precisely what we claim to be
  • Innovation:  To be contemporary in our approach to business and life
  • Growth:  To have increasing influence
  • Excellence:  To consistently exceed expectations

It is those core values that we wished to spotlight throughout the “Be Better” campaign. We decided that there was no better way to highlight the foundational beliefs of the brand than to build a campaign around actual brokers and agents in our network who live and breathe these values each and every day.

As a result, the campaign highlights people who offer a living representation of the exceptional brokers and agents who make our brand the best in the industry.

The “Be Better” Team of Professionals

The campaign features six professionals in our network who represent brokerages of different sizes in different areas of the country.  Each person has their own special story about why they love the brand and why the brand helps them “Be Better” and includes:

  • Marsha Rand, CEO & Founder, Better Homes and Gardens Real Estate Rand Realty
  • Chris Masiello, President & CEO, Better Homes and Gardens Real Estate Massiello Group
  • Miguel Berger, President, Better Homes and Gardens Real Estate Tech Valley
  • Andrew Gaydosh, REALTOR®, Associate Partner, Better Homes and Gardens Real Estate Big Hill
  • Herman Chan, REALTOR®,  Better Homes and Gardens Real Estate Mason-McDuffie
  • Krystal Woy, REALTOR®,  Better Homes and Gardens Real Estate David Winans & Associates

Why You Can “Be Better”

For real estate brokers, agents, and consumers alike, Better Homes and Gardens Real Estate is committed to providing an exceptional real estate experience. We achieve this by offering our franchisees cutting-edge technology, agent recruitment strategies, broker business building systems, and a comprehensive consumer lifestyle value proposition.

As a brand, it is our goal to empower our network with the support, guidance and relevant marketing content they need to succeed in today’s market.

Better Homes and Gardens® Real Estate is:

  • A Better Place to Call Home

Better Homes and Gardens Real Estate is a BETTER place for real estate professionals to call home by providing:

    • Top notch resources that present greater efficiency. This in turn provides a better overall experience for buyers and sellers.
    • Day-in-day-out technical and training support
    • The most unique, relevant brand in the industry
    • A place where YOU are a part of the future of real estate
    • A company with a great sense of community that actively gives back
  • Partnered with the Better Homes and Gardens Legacy Brand

Better Homes and Gardens Real Estate is a BETTER place for real estate brokers, agents, and consumers because of the relationship we consistently leverage with Better Homes and Gardens. We do this by:

    • Building upon the name reputation of an established, well-known, relevant brand
    • Capitalizing on all that a brand that has meaning beyond real estate has to offer
    • Gaining the competitive edge by accessing a database of customers through  Pinpoint
    • Establishing the BHGRE brand through the power of the highly-trafficked BHG.com site and social media support
    • Offer an incomparable house warming gift through the Better Homes and Gardens customized subscription program

Your experience at Better Homes and Gardens Real Estate is a true partnership. Whether you are an independently owned brokerage or currently aligned with another National franchise now is the time to experience a brand that is committed to your future success.

To learn more about the Better Homes and Gardens Real Estate Brand, click here. 

Jennifer Marchetti is the Vice President of Marketing at Better Homes and Gardens Real Estate.

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