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Out with the old…

May 31 2011

Don’t read that headline as “Out with the old agents,” read it as “Out with the old business practices.”  As in, if you believe that the world and the consumers are changing, why is it so hard to believe that the way you run your business should change along with the times.  Today’s consumers don’t look for homes in print, they are online searching for their dream home on both national and local websites.

There is a reason that the newspapers and magazines of the world are failing and going out of business. NO ONE READS THEM ANYMORE!! I’m not saying that promising to advertise a house in the newspaper won’t help you get listings with some of your “wise” clientele, but I will tell you that it will never help you sell a house. It’s on you to inform your client that advertising in those outdated mediums won’t do them any good and is a waste of money. I could go on and on about the statistics of today’s home buyer’s searching habits, but the video below touches on them in a more entertaining way. Enjoy…

Thanks to Joe Manausa for the video!