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Women and Home Renovation

June 30 2008

A trip to the local DIY center on any given Sunday in America is an excellent way to experience first-hand the significant role women now play in home renovation projects. There, you’ll see average Joe’s and Jane’s alike trying to master sheetrock installation and precision cutting using a miter saw. Whereas twenty years ago that type of know-how would have been considered best left to the boys, today home improvement is much more of a gender-neutral pursuit.

Woman ladder painting room

Things change

The number of single female homebuyers in recent years has mushroomed. Not waiting to meet their partner to get their home ownership lives underway, a growing number of women are investing their money in real estate, and where possible, trying to save money and augment property values by tackling home renovations themselves.

For some, that means painting and planting new flowerbeds. However, increasingly, it also means installing new toilets, putting in pot lights, or overseeing major kitchen renovations.

People living in their homes longer

Couples are also driving the growth of the do-it-yourself movement, but not in the way you think.

According to the 2005 Home Improvement Research Institute Survey, women take the lead when it’s time to initiate a kitchen and/or bath remodeling project, initiating 45 percent of kitchen remodeling and 43 percent of bathroom projects, compared to just 34 percent and 36 percent for men.

With current market conditions, people are looking for ways to get more enjoyment out of their homes, adding greater customization and expecting a greater range of home improvement options when they visit their local do-it-yourself center.

However, as any do-it-yourselfer will tell you, no matter what the size, someone needs to steer the ship of a home improvement project. And clearly, women are becoming increasingly comfortable in that role.

Anyone looking to learn more about DIY projects should visit local hardware or building supply stores for available seminar times and topics.